Located in the heart of Times Square at 224 West 49th Street is Serafina at The Time New York – a restaurant as chic as it is delicious. Conceived by long time friends Vittorio Assaf and Fabio Granato while lost at sea, this small chain restaurant with outposts throughout the globe is known for its colorful walls, unique design and vibrant ambiance, as well as for its extensive menu serving up an excellent variety of thin-crust pizzas and mouthwatering pastas from Northern Italy.

Whether you’re in New York City for a day, a month or a year, make sure to add this decadent, yet accessible restaurant to your itinerary. If you’re a local needing a break from the hustle and bustle of Times Square or just out of work, pop in for a drink and relax in the sexy, cool environment of the bar while watching the world go by from off the sidewalk. Located directly across the street from the Ambassador Theatre (re: Chicago the Musical) and next door to the Eugene O’Neill Theatre (re: The Book of Mormon), Serafina at The Time New York is the perfect option for a Broadway date night or for anyone looking to discover the Great White Way. If you’re planning on dinner before watching a show, make reservations as this location gets very busy with theater goers and diners prior to showtime. Otherwise, stop by after the curtains go up for a more relaxed and intimate dining experience.

Overall, Serafina at The Time New York is the perfect dining destination for both happenin’ and hungry locals, as well as out-of-towners looking for a Broadway kick. Serving up good eats with minimal fuss and in a beautiful setting, this staple eatery is the right combination of casual and cool + swank and sophistication. Bon appetit!

Thank you to Serafina Restaurant Group and Serafina at The Time New York. If you’re in New York or planning a trip, make sure to add this yummy eatery to your travel plans for an authentic Italian dining experience in the heart of Times Square.


224 West 49th Street, between Broadway and 8th Avenue, New York, NY 10019


(212) 247-1000


(212) 247-1009


Monday- Sunday: 7 AM to Midnight

Breakfast: 7 AM to 11 AM

Brunch (Sat. & Sun.): 11:30 AM to 3:30 PM



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